Employee Onboarding Gift Packs - Why They're Worth It
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Jason Markwick
- Behind the Merch
- 8 Apr 2025 views
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106
- Reading time: 5 minutes
The first day at a new job can be both exciting and nerve-wracking. New employees are stepping into a new environment, getting familiar with their roles, and meeting new colleagues. While most companies focus on providing a smooth transition through paperwork and training sessions, there's a small yet highly effective detail that can make all the difference: the employee welcome pack.
These thoughtfully curated boxes can include company branded merchandise along with any other essentials items that embody the company culture for starting their new role.
Why New Employee Welcome Gifts Are Important
1. Creating a Positive First Impression
First impressions are crucial, and an onboarding merchandise box can set the tone for a welcoming and inclusive company culture.
Receiving a box packed with branded items and helpful resources makes the new employee feel valued right from the start.
It signals that the company has invested thought and effort into their arrival, and it helps them feel like they are already a part of the team.
2. Boosting Employee Engagement and Morale
Providing employees with branded merchandise such as branded bags, t-shirts, mugs, notebooks, or even high-quality water bottles can instantly boost their morale.
These items not only make them feel connected to the brand but also act as a subtle reminder that they are now part of a bigger picture.
When employees wear their company-branded items or use them at their desk, it reinforces a sense of belonging and pride in their work.
3. Encouraging Company Culture from Day One
An onboarding merchandise box isn't just about the items inside - it’s also an opportunity to communicate the company’s values and culture.
Including items that represent the company’s mission, vision, or core values reinforces the company culture from day one.
For example, if your company values sustainability, you might include reusable products like tote bags, eco-friendly pens, or a sustainable coffee cup.
If teamwork is a cornerstone of your workplace, including collaborative tools like planners or team-building game kits could help set the tone.
4. Personalisation Goes a Long Way
One of the best ways to make an onboarding box stand out is by personalizing it for the new employee.
Instead of a one-size-fits-all approach, try including something that feels tailored to them, such as a personalized welcome note or their name on a water bottle.
This small gesture can go a long way in making employees feel seen and valued.
5. Strengthening the Employer Brand
An onboarding box also serves as a powerful marketing tool for your employer brand.
High-quality, functional items that employees use regularly reinforce a positive perception of the company.
Happy employees are more likely to share their experience with their friends, family, or on social media, inadvertently boosting the company’s reputation as an employer of choice.
6. Building Lasting Relationships and Connections
In today’s hybrid work environment, where many new hires are not physically in the office right away, an onboarding box is an effective way to help employees feel more connected to the team, even from a distance.
It’s a tangible reminder of the company’s thoughtfulness and can help strengthen remote relationships from the outset.
For companies with multiple locations, shipping the same carefully crafted box to every employee ensures everyone, no matter their location, receives a warm welcome.
7. Customising the Box for Different Roles
Tailoring the onboarding box based on the employee’s role or department can add even more value.
For instance, a software developer might appreciate a high-quality mouse pad, a portable charger, or a branded hoodie.
A marketing hire might love a new notebook, a set of highlighters, and a creative branding guide.
Customising these boxes can make employees feel like their specific needs and interests have been considered, fostering loyalty and trust.
8. Promoting Long-Term Retention
Studies have shown that employees who feel welcomed and supported during their onboarding are more likely to stay long-term.
By offering a thoughtful onboarding merchandise box, you’re creating an early sense of loyalty, connection, and excitement about their new role.
When employees feel that their well-being and comfort have been prioritized, they are more likely to develop a long-term commitment to the company.
Welcome New Starters the Right Way
A well-thought-out employee welcome pack is more than just a box of branded merchandise. It's an opportunity to make a great first impression, introduce your company culture, and help new employees feel part of the team from day one.
Whether you're welcoming one new starter or onboarding an entire intake, investing in high-quality, personalised onboarding merchandise can have a lasting impact on employee engagement, morale and retention. Looking to create custom employee welcome packs for your business?
Get in touch with our team today to discuss your ideas, and we'll help you put together onboarding boxes your new starters will genuinely appreciate.
FAQs
What makes a good employee welcome pack?
There's no right or wrong answer, but the best welcome packs are a mix of useful everyday items and a few thoughtful touches. Branded notebooks, reusable water bottles, hoodies and a handwritten welcome note all help new starters feel genuinely welcomed.
What's the best time to give a new starter their welcome pack?
Most companies either give it to them on their first day or send it out a few days before they start, especially if they're working remotely. Either way, it's a nice way to help them feel part of the team straight away.
Do welcome packs make a difference to company culture?
They can. A welcome pack on its own won't create a great company culture, but it does show new employees that they're valued. Combined with a good onboarding process, it's a simple way to reinforce the kind of workplace you're trying to build.
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