Why Promotional Confectionery Works
There aren’t many promotional products that get an instant reaction quite like food-based ones. This type of thing is great for breaking the ice at events, giving people a reason to stop at your trade show stand and adding something extra to meetings or packages.
Promotional confectionery is quick, simple and works across pretty much any audience you’re targeting. That’s why you’ll see it used everywhere from trade shows and reception desks to client gifting and seasonal campaigns because it
just works. It might just be a small touch but it’s one that people remember, especially when it’s branded well.
Choosing The Right Confectionery
The confectionery that’s the best choice for you will usually come down to the setting and kind of experience you’re wanting to create. We’ve got a few example scenarios here that should help to steer you in the right direction:
For busy events and quick wins
Sweets, mints and snack packs are perfect for high footfall occasions. They’re easy to grab, easy to hand out and great for capturing people’s attention enough for them to stop and engage.
For something people will enjoy a bit more
Chocolate always lands well and that stands no matter what type of event you’re at. A bit of chocolate feels more like a treat, which makes it ideal for giveaways that need a slightly more premium edge.
For drinks and hospitality
Soft drinks are great for kitting out event spaces or meeting rooms with as they’re simple, practical and always appreciated.
For seasonal moments
From advent calendars at Christmas to Easter treats and Valentine’s gifts, seasonal confectionery is great for tapping into key times of the year and showing that you’re on the ball.
For making a bigger impression
Hampers, wines and spirits are ideal for when you want to take your marketing or gifting that one step further. They’re suitable for everything from client gifting and staff rewards to special campaigns to show that you’ve put a bit more budget behind it.
What To Keep In Mind
Confectionery isn’t complex and the process of deciding what will land best with your audience shouldn’t be complex either. It’s all about the timing and experience rather than overthinking the details, but here are some of the questions you should probably ask yourself to make sure you get it right:
Where will it be given out?
Busy exhibition stands need something quick and easy to hand out but a client gift gives you more space to be thoughtful and a bit more premium.
How long should it last?
Some products will be enjoyed straight away but others are designed to be kept or shared. The type of product you go for should help to create the kind of experience you’re hoping for.
What impression is the packaging giving?
This is where your branding really comes through. A simple logo can work, but well-designed packaging can turn something small into something memorable.
Does it feel right for the occasion?
Seasonal products or themed items can make your campaign feel more relevant and better thought out, and that’s usually the goal!
If you’re not sure what will work best, our team can help you put together something that fits the moment and gets the right reaction from your audience.
FAQs
Can you brand the packaging as well as the product?
Yes! Depending on the item, we can customise wrappers, labels or the full packaging to make sure your branding stands out. Our expert design team can advise on what will work best.
I’m hosting a large event, which products work best?
We love individually wrapped sweets, mints and small snacks for busy events as they’re easy to hand out and easy for people to take away with them.
Can I mix different products together?
Of course. We can help you create bundles, gift sets or hampers using a mix of items to suit your campaign.