Credit Suisse Group AG is a leading financial services holding company which operates the Credit Suisse Bank and other financial services investments.

As a part of a supplier selection process Credit Suisse asked us to provide ideas for a highly desirable promotional Christmas gift for their investment clients.

After a team brainstorming session we put forward the idea of creating a selection of luxury fresh cream macaroons. The client liked the idea and went on to place an order. We then sampled a range of flavours and the client selected eight totally unique taste variants for their macaroons.

We also designed clear acetate packaging to hold the macaroons that would reveal the eye catching colours, as well as the printed card sleeve and a greeting tag subtly displaying the brand and message.

We have sourced a protective mailing carton and dispatched the goods to 118 different destinations individually. The order was strategically planned so that the fresh cream macaroons would arrive at the recipients’ just before Christmas, undamaged.

 

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