Amway Ltd required promotional product support for their new detergent, a sub brand of their Amway Home Care products.
We came up with a few ideas that reflected the detergent’s safe & green positioning. The client then reviewed those ideas and asked us to proceed with 2 of the products:
1. Branded Box: A plastic detergent box designed for carrying and storing detergent.
2. Printed Shopper Bag: A re-usable shopper bag designed to withstand laundry loads up to 10kg with comfortable straps for carrying heavy loads and groceries.
Producing the printed shopper bag was very straightforward but the branded box turned out to be a bit more challenging.
From our initial conceptual visuals we went to technical CAD drawings detailing the dimensions, thickness and volume capacity. We commissioned the plastic injection mould and manufactured a pre-product sample for approval.
All the hard work paid off as both products realised their briefing goals and proved to be a phenomenal success as part of Amway’s core Pan-European range with continuing regular repeat orders.
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